# Tipping Point: Rethinking Route Optimization

The pandemic has forced companies to rethink how they
plan and execute their fleets. The widely divergent customer demand has shown
that using static or master routes to plan deliveries is no longer the most
effective strategy. Customer expectations are increasing; they want more
flexibility in ordering; their order sizes vary more; and there are more “off
schedule orders”. Coupled with these demands, customers still expect greater
visibility and a high level of service. The challenge is to balance these new
demands while reducing costs.

When evaluating route planning software, it is important
to ensure you validate that route optimization capabilities cover all of your
use cases. Download this white paper to learn how your company can become more
flexible and productive to thrive in the new normal.