# Branding Standards

## An Overview of the Descartes Visual Identity

## **About the Descartes Brand**

The Descartes brand is fundamental to our identity as the global leader in uniting logistics-intensive businesses in commerce. This online branding page provides a high-level overview of our brand assets, offers guidance on color usage and logo options as well as our brand guide.

[Download Descartes Brand Guidelines](/content/sites/default/files/inline-content/2023_01_Brand_Standards_3.0.pdf)

## **Where Can I Find the Descartes Logo**?

Our logo is one of our most valuable brand assets. It should remain consistent across our communication channels.

We have four (4) versions of our company logo available: Descartes Color, Descartes White with Blue Triad, Descartes Solid White and Descartes Solid Gray. The Descartes Color logo should be used in the vast majority of circumstances unless the logo is placed on a dark background where the Descartes White with Blue Triad should be applied.

## **Incorrect Logo Usage**

Since the Descartes logo is a visual representation of our company, it is important that the formatting remains consistent and within our brand guidelines. The following examples include common misuses of the Descartes logo:

Do not distort or reshape the Descartes logo  
 Do not change the color of the Descartes logo  
 Do not add graphic elements close to the Descartes logo  
 Do not add effects to the Descartes logo

## **Our Primary Colors**

The primary colors of our brand identity include Descartes Dark Blue, Descartes Light Blue, Descartes Dark Gray, and Descartes Classic Blue. Descartes Dark Blue and Light Blue should be applied as the dominant colors.

Dark Blue  
Pantone 108-8-C  
RGB: 19 | 65 | 105  
HEX: #134169  
CMYK: 100 | 52 | 0 | 50

[Learn More](/content/resources/knowledge-center/descartes-branding-standards/index.html)

Light Blue  
Pantone 2995 C  
RGB: 0 | 156 | 235  
HEX: #009CEB  
CMYK: 90 | 11 | 0 | 0

[Learn More](/content/resources/knowledge-center/descartes-branding-standards/index.html)

Dark Gray  
Pantone Cool Gray 11 C  
RGB: 77 | 77 | 77  
HEX: #53565A  
CMYK: 0 | 0 | 0 | 85

[Learn More](/content/resources/knowledge-center/descartes-branding-standards/index.html)

Classic Blue  
Pantone 300 C  
RGB: 0 | 85 | 170  
HEX: #0055AA  
CMYK: 100 | 44 | 0 | 0

[Learn More](/content/resources/knowledge-center/descartes-branding-standards/index.html)

## **Our Secondary Colors**

In addition to primary palette, the following secondary and accent colors are a supplemental part of the Descartes brand. They are: Descartes Medium Blue, Descartes Light Green, Descartes Light Orange, and Descartes Light Gray. These accent colors are sparingly throughout Descartes visuals.

Medium Blue  
Pantone 3005 C  
RGB: 0 | 125 | 192  
HEX: #007DC0  
CMYK: 100 | 35 | 0 | 0

[Learn More](/content/resources/knowledge-center/descartes-branding-standards/index.html)

Light Green  
Pantone 7486 C  
RGB: 188 | 225 | 148  
HEX: #BADD92  
CMYK: 25 | 0 | 50 | 0

[Learn More](/content/resources/knowledge-center/descartes-branding-standards/index.html)

Light Orange  
Pantone 1375 C  
RGB: 255 | 153 | 34  
HEX: #FF9922  
CMYK: 0 | 40 | 90 | 0

[Learn More](/content/resources/knowledge-center/descartes-branding-standards/index.html)

Light Gray  
Pantone Cool Gray 5 C  
RGB: 170 | 170 | 170  
HEX: #AAAAAA  
CMYK: 0 | 0 | 0 | 40

[Learn More](/content/resources/knowledge-center/descartes-branding-standards/index.html)

## **Our Commitment Toward Branding Excellence**

The Descartes team is dedicated to branding excellence in the media, with our valued partners as well as in visual and written materials worldwide. Should you have any questions, our team is here to help guide you toward delivering high caliber materials within the Descartes standards.

[Connect with Us](/content/who-we-are/contact-us/index.html)