Descartes Branding Standards | Descartes
Branding Standards
An Overview of the Descartes Visual Identity
About the Descartes Brand
The Descartes brand is fundamental to our identity as the global leader in uniting logistics-intensive businesses in commerce. This online branding page provides a high-level overview of our brand assets, offers guidance on color usage and logo options as well as our brand guide.
Download Descartes Brand Guidelines
Where Can I Find the Descartes Logo?
Our logo is one of our most valuable brand assets. It should remain consistent across our communication channels.
We have four (4) versions of our company logo available: Descartes Color, Descartes White with Blue Triad, Descartes Solid White and Descartes Solid Gray. The Descartes Color logo should be used in the vast majority of circumstances unless the logo is placed on a dark background where the Descartes White with Blue Triad should be applied.
Download Color (Standard) Logo (PNG)
Download White Logo with Blue Triad (PNG)
Incorrect Logo Usage
Since the Descartes logo is a visual representation of our company, it is important that the formatting remains consistent and within our brand guidelines. The following examples include common misuses of the Descartes logo:
Do not distort or reshape the Descartes logo
Do not change the color of the Descartes logo
Do not add graphic elements close to the Descartes logo
Do not add effects to the Descartes logo
Our Primary Colors
The primary colors of our brand identity include Descartes Dark Blue, Descartes Light Blue, Descartes Dark Gray, and Descartes Classic Blue. Descartes Dark Blue and Light Blue should be applied as the dominant colors.
Dark Blue
Pantone 108-8-C
RGB: 19 | 65 | 105
HEX: #134169
CMYK: 100 | 52 | 0 | 50
Light Blue
Pantone 2995 C
RGB: 0 | 156 | 235
HEX: #009CEB
CMYK: 90 | 11 | 0 | 0
Dark Gray
Pantone Cool Gray 11 C
RGB: 77 | 77 | 77
HEX: #53565A
CMYK: 0 | 0 | 0 | 85
Classic Blue
Pantone 300 C
RGB: 0 | 85 | 170
HEX: #0055AA
CMYK: 100 | 44 | 0 | 0
Our Secondary Colors
In addition to primary palette, the following secondary and accent colors are a supplemental part of the Descartes brand. They are: Descartes Medium Blue, Descartes Light Green, Descartes Light Orange, and Descartes Light Gray. These accent colors are sparingly throughout Descartes visuals.
Medium Blue
Pantone 3005 C
RGB: 0 | 125 | 192
HEX: #007DC0
CMYK: 100 | 35 | 0 | 0
Light Green
Pantone 7486 C
RGB: 188 | 225 | 148
HEX: #BADD92
CMYK: 25 | 0 | 50 | 0
Light Orange
Pantone 1375 C
RGB: 255 | 153 | 34
HEX: #FF9922
CMYK: 0 | 40 | 90 | 0
Light Gray
Pantone Cool Gray 5 C
RGB: 170 | 170 | 170
HEX: #AAAAAA
CMYK: 0 | 0 | 0 | 40
Our Commitment Toward Branding Excellence
The Descartes team is dedicated to branding excellence in the media, with our valued partners as well as in visual and written materials worldwide. Should you have any questions, our team is here to help guide you toward delivering high caliber materials within the Descartes standards.